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Is there a max length to Facebook ads URL including tracking parameters?

  • 7 December 2021
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I’ve seen some very long looking links due to numerous tracking parameters and I’m wondering if it could cause issues in setting up our Facebook ads.

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Best answer by Frank 7 December 2021, 03:32

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If memory serves me right then it will be around 2000, and it is a limitation that comes from the browsers themselves. 

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@Leonactually in the context of Facebook ads the URL length limit is exactly 1000, you can check it here along with other limitations: https://developers.facebook.com/docs/marketing-api/reference/ad-creative/

That would make for a very long link though, here is an example:

https://community.smartly.io/advertising-with-smartly-io-39/should-we-enable-ideation-as-a-topic-type-for-users-to-contribute-to-the-future-of-the-smartly-io-app-470?firsttracking-parameter=thevalueofthefirsttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thenexttrackingparameter=thevalueofthenexttrackingparameter&thelasttrackingparametertoreach1000characters=thevalue

Thank you @linda.damario for the assist!

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My bad!

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Thanks for the Question @leon!

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