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iainSmartlie

Performance Advertisers

Shopify Audiences for high intent buyers

Have you started to test into Shopify audiences?https://www.shopify.co.uk/partners/blog/shopify-audiences This looks like a great opportunity to unlock higher value cohorts of purchasers. I would be very interested to see how adding a Conversion Based LAL in Smartly on top of a campaign using Shopify audiences would perform 🤔 🚀

10 months ago

Social OrshiCommunity Manager

Sofa Summit 2022

What are some memorable UGC ad examples you’ve recently seen?

It’s not news anymore that the role of user-generated content has accelerated throughout the past few years. Today, UGC is a vital element of both organic and paid social content. When it comes to performance marketing, this type of creative outperforms other advertising content. The challenge, however, is producing and scaling UGC ads.

10 months ago

Social OrshiCommunity Manager

Advertising News

Is your Pinterest ad strategy in place? Here’s a timely update on the platform’s potentialNews

In the spotlight today: Pinterest. The news: Advertising reach on Pinterest has never been this high, and in fact, 1 in 2 users is ready to purchase a new product or brand after discovering it on the platform. (Source) The details: Statista notes that as of April 2022, the number of monthly active users (MAU) on Pinterest is 433 million. Although this number is lower than a year ago, there is a reasonable explanation for it. During the global pandemic, the platform’s popularity spiked to a record of 478 million MAU which was marked in Q1 2021. It wasn’t a big surprise as people spent most of their days at home and dived deep into different digital channels, including social media platforms. Pinterest in particular was a winner of the pandemic, as it had been one of the most positive corners of the internet, filled with inspiration. However, with the ease of global restrictions, user behavior started shifting again, towards slightly less daily screentime. In the graph below we marked th

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10 months ago

EmmaActive Member

General Advertising Topics

Will editing ads reset learning phase?

How can I prevent triggering learning phase for my ads?

10 months ago

Social OrshiCommunity Manager

Sofa Summit 2022

Do you still believe TikTok is for teens only? It’s time to finally let go of this thought.

Everyone’s on TikTok today — Gen Z, Gen X, Millennials, and Baby Boomers. And they are all there for the fun! The platform’s user interface is designed for discovery and prioritizes outstanding content over everything else, leading to extended session times and increased engagement. This provides a great opportunity for businesses of any size to tap into new audiences and drive online sales. Join the fun and add TikTok to your advertising strategy!

11 months ago

GregCommunity Manager

Sofa Summit 2022

Event Frequently Asked Questions (FAQ)F.A.Q.

What is Sofa Summit?Since 2020, we have hosted Sofa Summit: the world’s largest virtual ad tech summit with over 17,000 attendees, bringing together insights & inspiration from leading brands and thought leaders in social advertising.This April you can join us live in NYC (LUME Studios 393 Broadway New York NY 10013), or online from the comfort of your own sofa.Will the event recording be available after the event?Yes, absolutely.If you’ve registered you’ll receive a link directly to your inbox.If not then you’ll find the content on the Events section of our website, under Past Events. Is it possible to connect with other attendees after the event?Totally! This is one of the main reasons why we’ve created the Smartly.io Social Advertising Community. You can find here anyone who joins the Sofa Summit 2022 event group. Have more questions we’ve not covered here? Just ask below and we’ll add it!

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11 months ago

Social OrshiCommunity Manager

Sofa Summit 2022

With the new privacy regulation, how can advertisers get creative and maintain performance?

The landscape of social advertising dramatically changed in April 2021 when Apple rolled out iOS14. With the new privacy regulation, cookies going away, and consumers prioritizing their personal data privacy more than ever, how can advertisers get creative and maintain performance? A multi-platform approach and new creative strategies can help brands ensure privacy-first performance, but how to implement those? And where to start? Tune in to our panel discussion on the topic and drop a comment below if you have any questions in mind!

11 months ago

LeonHelpful Member

Sofa Summit 2022

Excited to join the event! Will it be recorded?

I’m particularly interested in the fireside chat with Melissa Yang from TikTok!

11 months ago

ClaireJust Browsing Member

Sofa Summit 2022

The topic of privacy regulations is very timely! Anyone else has challenges around that?

I loved last year’s Sofa Summit and can’t wait to learn more about new social advertising strategies.

11 months ago

Social OrshiCommunity Manager

Sofa Summit 2022

Who’s ready to join us on the sofa today? We’ll start at 3PM ET/9PM CET.

We warmly welcome everyone in-person in NYC (LUME Studios 393 Broadway New York NY 10013) and online worldwide. It’ll be fun! 🛋

11 months ago

iainSmartlie

Performance Advertisers

Shopify Audiences for high intent buyers

10 months ago

LeonHelpful Member

General Advertising Topics

Is there a way to turn off the targeting expansion in bulk on TikTok?

I fear our targeting a too wide already, and realised we’ve also turned on the Targeting expansion which allows TikTok to expand automatically. Can this be done in bulk?

1 year ago

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